Branded custom workwear is a very important part of developing your company’s brand and identity. When your employees wear them and customers see them regularly, your work uniforms convey the right message.

They are also important for making your employees stand out from the crowd. Furthermore, work attire fosters a strong team identity and a sense of cohesion among employees. In this way, they can help them feel proud to be a part of your firm.

Therefore, it is critical to choose branded corporate uniforms very carefully. You can’t place your emblem on any random shirt. There are numerous factors to consider when you select corporate workwear to ensure you get the best attire for your company and team.

Fortunately, we’ve created this handy buying guide for you. It covers the benefits of branded work uniforms, what to consider when purchasing them, and other information you’ll find useful when selecting them.

Significance of Custom Workwear

Businesses and other groups can benefit from custom corporate uniforms in many ways. For beginners, they’re a great way to build brand awareness. When you add signature color schemes and display your name and logo on workwear, they help to develop a distinct visual brand identity.

Work uniforms can also benefit your employees. According to a 2018 YouGov Galaxy survey, workers prefer to wear a uniform because:

• 70% of workers don’t want to think about what to wear to work.
• 62% do not want to buy additional work clothes.
• 56% prefer to wear something practical to work.
• 51% think that customers can easily recognize them in custom workwear.

According to the same report, 93% of customers believe that smart uniforms reflect positively on a brand. As a result, they’re an excellent way to boost your customer base!

They also work as a promotional tool for your firm. People believe that uniforms are a better form of advertisement than a billboard, radio ad, or television commercial.

Finally, uniforms are an excellent way to influence how customers perceive your company as a whole. According to research, the shared identity provided by custom uniforms allows one employee’s actions to reflect on their uniformed colleagues. As a result, if one employee provides excellent customer service, the customer gets a positive impression of the team.

Important Things to Consider When Buying Work Uniforms

It is important to get the right work apparel for your staff, so choose wisely. Follow this guide to ensure that you get the perfect attire for your team.

What Apparel Options Are Available for Your Employees?

T-shirts, sweatshirts, coats, protective workwear, and other garments are included in corporate uniforms. It is the most important step to design workwear. You need to choose which type of attire is most practical for your team.

First, consider which garments will best suit the needs of your team. Because your employees need to wear the uniform every day. So, think about what proves practical for them. When you consider garment types, it’s often a good idea to solicit direct feedback from your team.

Your employees’ uniforms must be functional, comfortable, and safe. Before you select the uniform, ask yourself some questions. Such as,

• What does your team do – manual labor or office work?
• Do they work inside or outside?
• Do they require any safety gear, such as high-visibility vests or helmets?
• Will they require multiple layers to work in varying temperatures?

The more useful your uniform is for each day’s work, the happier your employees will be. If different groups of employees have different needs, consider getting different uniforms for them.

Colors of Branded Corporate Attire

You might already have color combinations or color schemes for your brand. If yes, then this is a great starting point to choose the color of your uniform. However, keep in mind that the color must also be appropriate for the working environment.

You can use colorful uniforms in retail. It helps customers to identify store assistants who can assist and advise them. While, darker shades may appear smarter and more sophisticated in more formal settings, such as a bank.

So, when you select the color of your work uniforms, consider different color associations. Blue and green, for example, appear calm and gentle. Whereas, red or yellow appear exciting or energetic.

In addition, consider using different colors to distinguish senior personnel. So, whenever junior staff requires their assistance, they could identify a supervisor or manager easily.

The Placement of the Logo

Your logo and company name is an important part of your branded corporate uniform. So, make sure you place them correctly. A large logo on the back of the uniform helps customers to identify your employees from a distance. In contrast, a smaller logo on the front works better if employees spend the majority of their time face-to-face with customers. Other options for placement include sleeves, pockets, and trouser legs.

Your company logo’s color is also important. Make sure you choose a color that complements the base color of the uniform. So that, it stands out and is easily noticeable.

Moreover, consider how will you incorporate the logo into the design. Is it going to be printed digitally? Or would embroidery look better for your logo? Different printing methods will produce different effects, so pick one that fits your personality!

What Fabric Are You Going to Use for Your Uniforms?

The material used for branded corporate clothing is also an important consideration. The material you choose should be practical. It would be beneficial if you also consider the appearance of various fabrics. And how they will affect the cost of each uniform.

You also need to consider Health and safety regulations. Therefore, think about the type of work that your staff performs. Saying that your custom workwear should provide a certain level of durability, warmth, breathability, and other factors.

For instance, cotton is good for breathability. It is comfortable, requires low maintenance, is machine washable, and easy to add designs. Whereas, polyester is flexible, dries quickly, wrinkle resistant, durable, comfortable, and machine washable. Apart from these, you may also choose wool, fleece, leather, linen, or nylon as per your requirements.

Conclusion

Branded corporate uniforms are an important part of your brand’s identity. So, get the right ones for your company. Follow this guide to start your ride with confidence. Just find a genuine uniform supplier with a wide selection of work uniforms – why not browse ApparelnBags?

Our branded corporate attires are available in a variety of styles, colors, sizes, fabrics, and other options. All at highly competitive prices.