2025 could prove to be a pivotal year for Microsoft's Xbox brand. After a slow start to the current generation—marked by the absence of standout first-party exclusives—Microsoft's acquisition of Activision Blizzard has bolstered the appeal of Xbox Game Pass, with yearly day-one Call of Duty releases enticing new subscribers. However, as Sony continues to roll out acclaimed first-party titles and Nintendo prepares for the launch of the Switch 2, it's becoming less clear what exact role Xbox will play in this evolving landscape.
In the following, we explore some key developments for Xbox as 2025 approaches. From the growing emphasis on cloud gaming to a shift in strategy that places less importance on exclusive Xbox titles, there are many factors to watch. We'll also dive into key takeaways from the January Xbox Developer Direct, which unveiled several release dates and confirmed Ninja Gaiden 4.
Here’s a look at what to expect from Xbox in 2025, including new releases, and be sure to check out our list of upcoming game releases to stay informed on the latest titles you’re excited for.
The Future of Xbox: Everything is Xbox
Microsoft has long moved away from reporting Xbox hardware sales figures, choosing instead to focus on metrics like Game Pass subscriptions and user engagement. In 2025, we’re likely to see even less focus on traditional Xbox consoles, with Microsoft’s "This Is An Xbox" campaign blurring the lines between devices. Through Xbox Cloud Gaming, players can enjoy the Xbox ecosystem on anything from a phone to a TV, meaning you don’t need an Xbox Series X or Series S to access the games you love. Whether this approach will prove sustainable remains uncertain, but Microsoft is clearly committed to expanding its reach.
The Game Pass Era
Microsoft’s major acquisitions of ZeniMax and Activision Blizzard were largely aimed at growing Game Pass’s subscriber base. The success of Game Pass is now synonymous with the success of the Xbox brand, and any stagnation in subscriber growth will likely prompt new strategies, which could include price hikes or the introduction of new features and titles. With the hefty price tag of acquiring an entire publisher, Microsoft is in too deep to turn back, and Game Pass is poised to become even more attractive—and possibly more expensive—in 2025.
Hardware Developments on the Horizon
While there’s less emphasis on hardware, new Xbox consoles are still on the horizon. Rumors suggest that a brand-new console may be released in 2026, with whispers of a dedicated handheld Xbox system as well. It’s likely that both of these devices would support Xbox Cloud Gaming, allowing access to games across various devices. However, further details are likely some time away.
Shifting Focus: Fewer Exclusives
In a surprising move, Microsoft began releasing some of its traditionally Xbox-exclusive games on rival platforms like the Nintendo Switch and PS5 in 2024. This shift in strategy is expected to continue, with more games becoming available across multiple platforms in the future. There are even rumors circulating that a Halo game could make its way to PlayStation systems. While Game Pass is still exclusive to Xbox and PC, broadening its availability could help Microsoft expand its subscriber base, assuming competitors permit such an arrangement.
Orcs Must Die: Deathtrap—A New Addition to Game Pass
The beloved Orcs Must Die series continues to thrive, and in 2025, it returns with Orcs Must Die: Deathtrap. This latest installment, which will be available on Game Pass from day one, brings back the series' signature orc-slaying action in a fresh, violent way. With solo and up-to-four-player co-op modes, dynamic buffs and debuffs altering each run, and a deeper progression system, this new entry promises to keep players coming back for more. It’s a game sure to delight fans of the franchise and newcomers alike, offering hours of cooperative fun.
With the changes and new releases ahead, 2025 is shaping up to be a pivotal year for the Xbox brand.

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